The report section by section, then every skill, workflow, subagent and playbook in the kit
Each section is powered by its own small tool and appears only when its data exists, so a partial scan still produces a clean report. The demo reports render all of these.
| Section | What it shows | |
|---|---|---|
| 01 | Where you stand today | every headline finding on one page, computed from the scan |
| 02 | Domain authority | trust score for you and every rival, read from several sources and averaged |
| 03 | Backlinks and the link gap | who links to your rivals but not to you, junk filtered out, outreach list attached |
| 04 | Press and awards | the coverage you already have and whether it actually passes authority to your site |
| 05 | Traffic share | how the category's organic visits split across the field |
| 06 | Share of search | who buyers look for by name, and whether that demand is rising or fading |
| 07 | The demand you are missing | keywords rivals rank for that you do not, sized in searches per month |
| 08 | Rival funding and hiring | who raised, who is hiring for what, and where the open ground is |
| 09 | Search demand and the gap | the highest-intent queries in the market with volume and difficulty |
| 10 | Greenfield opportunity map | demand against winnability for every buyer query, open ground highlighted |
| 11 | What competitors win with | each rival's top-traffic pages, so you see the content that actually works |
| 12 | Reputation and the wedge | verified ratings and review counts, plus each rival's recurring complaint |
| 13 | Google Ads footprint | who is buying attention and how many live ads they run |
| 14 | Social presence | follower benchmark on the channel that matters for the vertical |
| 15 | Site speed | Core Web Vitals for the whole field from controlled lab tests |
| 16 | AI share of voice | how often each brand is named across AI engines, weighted by demand |
| 17 | AI visibility matrix | eight buyer questions against five engines, cited, named or absent per cell |
| 18 | The opportunity and the plan | the closing read and the lanes to attack first |
33 capabilities that register automatically in Claude Code. Each one is a focused instruction set pointing at the shared tools and playbooks, so an agent picks the right one from a plain request.
| llm-visibility | one scan across Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude, with who gets named instead of you |
| geo-audit | brand-level AI-search visibility audit with a prioritized fix list |
| aeo-content-patterns | rewrite one page so AI engines can quote and cite it |
| ai-citation-sprint | an end-to-end execution sprint to become findable and citable by AI |
| serp-intel | live Google SERPs, AI Overviews and who they cite, People Also Ask |
| web-research | live, cited multi-source research, and a cheap probe for what AI currently says about a brand |
| keyword-research | seed to expansion to intent clusters, scored for what you can actually win |
| competitor-analysis | keyword, content and backlink gaps against any rival, with a where-to-attack plan |
| backlink-analysis | link profile health plus a prospect list of sites linking to rivals and not you |
| domain-authority | authority for a whole competitor set, read from several sources and averaged |
| technical-seo-audit | crawlability, indexation and on-page issues, ranked by severity |
| web-vitals | live Core Web Vitals for any URL with a prioritized fix list |
| programmatic-seo | bulk pages from one template and a dataset, with a hard thin-content gate |
| comparison-pages | fact-checked you-versus-rival pages and a comparison hub |
| content-brief | writer-ready briefs grounded in the live SERP |
| content-refresh | find decaying pages and route each one to ship, fix or block |
| internal-linking | hub-and-spoke link architecture and orphan-page rescue |
| schema-markup | ready-to-paste JSON-LD structured data |
| local-seo | Google Business Profile, citations and map-pack strategy |
| hreflang-i18n | international and multi-language setup with full return-tag validation |
| rank-tracking | position tracking over time with mover reports |
| human-seo-editor | rewrite drafts that read templated or obviously generated |
| first-scan-report | the flagship competitive report described above |
| opportunity-map | turn diagnosis into a sized greenfield map and a sequenced capture plan |
| market-opportunity | TAM, SAM and SOM sized two ways, plus a product-market-fit gate |
| positioning-messaging | positioning and messaging built from named frameworks, inherited by every other skill |
| customer-research | voice-of-customer mining from reviews, communities and your own research |
| proposal-builder | a polished growth-proposal PDF with roadmap and projections |
| report-generator | weekly and monthly client reports with period-over-period deltas |
| kpi-dashboard | a KPI tree tracked over time, from rankings to leads |
| agency-dashboard | a live console over every project, its status and its deliverables |
| seo-data-router | which data source to use for what, and how to keep API costs down |
| skill-navigator | turns a vague goal into an ordered plan across the other skills |
Slash commands that chain the skills into a full deliverable.
| /client-report | prospect URL in, finished first-scan report PDF out |
| /new-client | scaffold a project folder and fill the client profile |
| /discovery-audit | full intake audit, keyword, technical, competitor, GEO and backlink |
| /growth-plan | sized opportunity map plus a sequenced plan to overtake competitors |
| /growth-proposal | research to branded proposal PDF |
| /competitor-watch | weekly competitor diffs with recommended responses |
| /weekly-report | recurring client report, schedulable |
| /monthly-report | the monthly version, with deeper trend reads |
| seo-analyst | technical, on-page, keyword and rank analysis |
| geo-analyst | AI-search visibility, citations and share of voice |
| content-strategist | briefs, topic clusters and editorial planning |
| data-researcher | cross-checked numbers with sources and dates |
| report-writer | turns finished research into client-ready report specs |
Nine methodology documents the skills point at. Readable on their own, whether or not you ever run the tools. Competitor intelligence, GEO, programmatic SEO, opportunity capture, market sizing, positioning, proposals, content decay, and international SEO.
| Account | What it powers | Cost |
|---|---|---|
| DataForSEO | rankings, keywords, backlinks, AI answers, reviews, ads, speed tests | pay as you go, $1 to $2 per full scan |
| OpenRouter | reputation themes and cited live research | optional, cents |
| Apify | social following and public profile data | optional, free tier |
| PredictLeads | competitor funding and hiring signals | optional, free tier |
| Open PageRank, Moz, Ahrefs | extra authority sources for consensus scoring | free to their plans |
The demo needs none of these. Client-facing reports never name the providers, they cite neutral source labels like live search data and public review data.